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Text Ads:
Text ads are advertisements that consist only of a text headline and description .There are no images, or visual components associated with them.

PhoText Ads
Photext ads are the same as text ads in that they consist of a headline and a description, but they also have a small thumbnail associated with them. This thumbnail is uploaded by the advertiser, and can be displayed as 100x100, 75x75, or 50x50 pixels depending on the publisher:

Square Button Ads
Square button ads are image ads that do not have any text associated with them. They are a standard 125x125 pixel image, and may be displayed alone, or within a grid of other square button ads.

Compares the entered text with the site name and site URL in combination with the other selected search criteria.