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Getting Started
How do I get started?
We make purchasing ads simple and convenient for advertisers. Our Site Directory lists the various blogs available on which to advertise. You can sort the blogs by several different methods including Alexa ranking, Cost per Week, Average Clicks per Week and more. After selecting your blog(s), you can enter text for your advertisement and you’re set.
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When will my ad start running?
Your ad will run as soon as the payment has been received by Technorati Engage. This is normally within 10-20 minutes of paying for the ad.
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Why can’t I see my ad?
If you do not see your ad displayed on a particular blog, either Technorati Engage or the publisher may have denied the ad. You will receive an email that may be filtered as spam if this occurs. If your ad has been accepted but is still not displayed, it may be circulating in the publisher’s Ad Pool and will be displayed in rotation every few minutes.
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Which blogs should I advertise on?
If you know the demographic of your target customer, you can forecast what type of blogs the customer is more likely to visit. By clicking on a specific category in the Site Directory, you can view all the blogs that match your needs.
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What information will I receive about the performance of my ad?
By logging into your account, you will have access to detailed statistics about the number of clicks your ad has generated per day.
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What are my payment options?
Currently, Technorati Engage accepts payments through credit card, Paypal, and wire transfer for larger amounts. Accounts with good standing can request credit and net payment.
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Does Technorati Engage monitor click fraud?
Yes, Technorati Engage takes click fraud very seriously. Members of the Technorati Engage team monitor click fraud closely and expel any fraudulent clicks. These clicks will not affect your statistics. Publishers that practice click fraud are ban from the network.
In addition to Technorati Engage's in house solution, Technorati Engage has also partnered with Anchor Intelligence to ensure the validity of every click on every site. You can learn more about Anchor Intelligence and their service by visiting www.anchorintelligence.com.
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Does Technorati Engage offer Geo-Targeting?
Yes, Technorati Engage offers Geo-Targeting for all ads. This feature is called "Targeted CPC (RON) Ads" in our network. You can target your campaign by region and category.
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Weekly Ads
What is a Weekly Ad?
A Weekly Ad is an ad that is displayed on a single blog for a specified period of time. Because Weekly Ads are time-based, they are sold on a Cost per Week basis.
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How many clicks will my Weekly Ad get?
The exact number of clicks that a Weekly Ad will receive is unknown. However, based on the performance of prior ads on the blog, an estimate can be made. The Site Directory provides an estimate of the average clicks per week for each ad (Avg Clicks / Week / Ad). Note that some ads get more clicks than others.
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How is the average Clicks/Ad/Week calculated?
This figure is calculated by dividing the average total clicks per week by the average number of ads per block.
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Can I buy a Weekly Ad for longer than a week?
Yes, you can buy an ad that will run for up to 12 weeks and as short as one day.
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Can I buy an ad that will run for less than a week?
Yes, the shortest period of time that you can buy an ad for is one day.
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Do I get a discount for ads that run longer than a week?
Yes, Technorati Engage gives the option to publishers to discount Weekly Ads that are purchased for longer than one week. The majority of AdEngage publishers have elected to offer discounting.
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PhoText Ads
What is a PhoText ad?
A PhoText ad is a selected image or picture that is displayed beside a relevant text ad.
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What are the set dimensions?
Technorati Engage will take any image and resize it to make the picture fit one of 4 set square dimensions: 25, 50, 100, and 200 pixels in width. The dimension depends on what the publisher selects for his or her particular blog for all PhoText ads in a single ad box.
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Do all your blogs offer PhoText ads?
No, some blogs choose to only display text ads or display ads and some blogs choose to only display PhoText ads. While most blogs will likely host all formats, check the blog description and the blog itself to find out more about what they display.
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How will I know which blogs offer PhoText ads?
Blogs that support PhoText ads are marked with a camera icon that is displayed in the Site Directory and on the blog's profile. However, to be certain, check the blog description and the blog itself to find out if they display PhoText ads.
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Can I expect more clicks with PhoText ads?
Yes, PhoText ads tend to have a higher Click Through Ratio than plain text ads.
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Do PhoText ads cost any additional fees?
No, PhoText ads do not have any additional costs.
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How are the pictures selected?
The pictures are selected by the advertiser purchasing the PhoText ad and are approved by Technorati Engage for quality and content.
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How do I select the picture I’d like to use for display?
Although Technorati Engage has guidelines pertaining to the size and quality of the picture, the content of the picture is entirely up to the advertiser and his or her advertising goals. All ads are reviewed by Technorati Engage before being displayed.
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What kind of pictures will be displayed?
PhoText ad pictures will only be displayed as JPEGs. We can not display static or animated GIFs.
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How many pictures does each ad allow?
Each PhoText ad displays one picture.
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What layouts are available?
PhoText ads have all the same layouts made available for regular text ads. This includes horizontal, vertical, and skyscraper layouts.
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Can publishers reject or deny PhoText ads?
Yes, if for some reason a publisher does not want to display a particular PhoText ad, the publisher can reject and remove the ad. If this occurs, the advertiser is refunded and the ad is no longer shown.
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What sizes are allowed?
You can customize your own size preferences according to your own needs.
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Will my ads be displayed slower if I use picture ads?
No, our multiple and reliable servers prevent this from occurring.
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Can I combine PhoText and Text ads?
A PhoText ad, by definition, is precisely a combination of a standard text ad and a photo.
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How often can I change the selected picture in the PhoText ad?
You can change the image as often as you like. However, there is currently only one photo allowed at a time in each PhoText ad. All changes are reviewed and approved by Technorati Engage. This typically takes a few hours.
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Are certain PhoText ads unacceptable?
Yes, pictures cannot have illegal images and you must have the right to distribute the picture.
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Targeted Cost Per Click (RON) Ads
Why choose a Targeted CPC (RON) ad?
Technorati Media offers two types of ads: a Weekly Ad which runs for a period of time on a single blog priced in dollars per week, and a Targeted CPC (RON) ad that runs on many blogs priced in cents per Valid CPC click.
A Weekly Ad has the advantage of allowing an advertiser to target the visitors from a single blog and the disadvantage of only having historic information to predict how many times the ad will be clicked.
A Targeted CPC (RON) ad has the advantage of allowing an advertiser to know exactly what the cost per valid click will be and the disadvantage of not knowing from which blog the valid click will originate.
Technorati Media recommends Targeted CPC (RON) ads when an advertiser wants to:
1) Know the Cost Per Click before running the ad, and
2) Promote an offer across a large number of blogs without buying an ad on each blog.
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How can I target my CPC ad ?
You can target your CPC ad by choosing (1) the region(s) you want the ad displayed, (2) the ad format (text, PhoText, or display), and (3) the blog content category (e.g. Humor, Music, Movies).
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What Targeted CPC (RON) ad content restrictions exist?
Technorati Engage reviews all Targeted CPC (RON) ads before they are displayed on the network. We will not approve a Targeted CPC (RON) ad if (1) the site that the ad is linking to is illegal, (2) the site the ad is linking to endorses "get paid to click" or "get paid to read" type offers and (3) if you use all capitals in your text description.
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How long will my Targeted CPC (RON) Ad run?
The period of time the Targeted CPC (RON) ad runs depends on:
1) The number of clicks purchased;
2) The compelling nature of the product being offered and the resulting Click Through Ratio (CTR);
3) The number of Targeted CPC (RON) ads running on the Publisher Network at that point in time;
4) The number of page views occurring on the blogs where the Targeted CPC (RON) ad is running.
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What defines a Valid RON Click?
Technorati Engage defines a Valid Click as having to come from the geographic region the advertiser has selected to target. We do not count double clicks, clicks made by "bots" or other fraudulent clicks.
As a result, if a Targeted CPC (RON) ad gets a non-fraudulent click from a country outside the targeted region, it is not counted towards the total number of clicks purchased. In some cases Targeted CPC (RON) ads get a large number of these free clicks due to high traffic from countries other than those the advertiser has targeted.
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When will my Targeted CPC (RON) ad display?
Your Targeted CPC (RON) ad will display as soon as it has been approved by Technorati Engage. We review all the Targeted CPC (RON) ads within a maximum period of 24 hours from the time of purchase during the business week and within 24-48 hours for purchases made on a weekend or holiday.
If the ad is purchased during our working hours, the ad is often approved within minutes of the purchase.
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Can I delay the start of my Targeted Cost Per Click (RON) ad campaign?
When you purchase a Targeted CPC (RON) ad you are given the option to either start the campaign immediately or at the beginning of any day. The time zone that Technorati Engage uses to define the start of a day is Eastern Standard Time in the USA. This is the time zone that New York City is located within.
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What do I have to do to buy a Targeted CPC (RON) ad?
Click on the "Buy a Targeted CPC (RON) Ad Now" link below, complete the user information and then design the ad. The whole process only takes a couple of minutes.
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Can I pause a CPC Ad?
Yes, it is easy to pause a CPC ad. Go to the My Account tab, select Advertiser > Manage Campaigns. Then press the Edit Ad button on the CPC ad you wish to edit and at the bottom of the page is the option to pause a CPC ad.
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Auto Renew
When will my ad Auto-Renew?
Weekly Ads will Auto-Renew once each day at a set time (2:00 AM PST). This means that your ad will not necessarily Auto-Renew the moment it expires.
Targeted CPC (RON) Ads will Auto-Renew upon the ad's expiration.
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What happens if the price of the ad changes after it has been purchased?
When your ad has been set to auto-renew, it will only renew if the price remains the same. If a price changes, an email will be sent out giving you the option to accept the renewal at the new rate, or cancel the ad completely.
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How do I know when an ad has renewed?
Each time your ad auto-renews, an email is sent by our system to confirm the purchase. All new ads will also show in the "Manage Campaigns" section of your advertiser account.
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How does Auto Renew Work?
When an advertiser selects Auto Renew for a Weekly Ad, it will be renewed two days before it expires. Auto Renew is only available to customers that wish to pay with a credit card.
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How do I switch off Auto Renew?
Log into your and click account and click on the "Manage Your Campaigns" link. Next, click "Edit Ad" and select the "Auto Renew No" feature. Finally, make sure you hit "Save" to prevent the ad from renewing.
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Site Directory
How does Technorati Media order blogs in the Site Directory?
By default, we rank blogs by the number of clicks that an average ad has received on that blog. However, it is very easy to reorder the Site Directory.
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Why does Technorati Media have a star system for the blogs?
Technorati Media believes that ranking blogs on various criteria from zero to five stars helps potential advertisers quickly find the best blogs for their specific campaigns. We understand each advertiser has unique needs and the criteria to determine the best blog may vary.
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How does Technorati Media decide how many stars to award a blog?
In general, we award the top few percent of blogs with five stars; more blogs have four stars and so on. A blog is awarded no stars if it fails to meet certain basic criteria, e.g. if the blog does not have an Alexa Rank.
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How do I reorder the Site Directory?
You can reorder the Site Directory by clicking on the links titled "Cost/Week," "Avg. Clicks/Week/Ad," "Repurchase Rate," "Avg. CPC," or "Alexa Ranking" at the top of the column.
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What factors are given stars?
Technorati Engage awards stars for four criteria. The four criteria are (1) Average Clicks per Week per Ad, (2) Repurchase Rate, (3) Average Cost per Click (CPC) and (4) the Alexa Rank.
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Advertiser Charts
What are Advertiser Charts?
Advertiser charts allow you to visually monitor your ad campaign performance with a variety of chart options. Your statistics can be plotted as bar, area, line, or curved line charts with different color references for easy to read data. Advertisers can monitor individual ads, combinations of ads, or entire campaigns at a time. This allows advertisers to track charts over any date range and to compare their performance against each other.
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Where can I find my Advertiser Charts?
A link to your charts can be found from a few different locations. In the top navigation bar, there is a drop down under “My Account” for “Advertiser.” Here you will find a submenu with “Charts and Graphs.” Alternatively, there is a basic chart shown on your summary page with a link underneath for “More Charts.” You can also find this link in your Quick Links section on the same page.
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What kind of data is available?
You can view either the number of counted clicks in an ad or campaign or the effective cost per click of an ad or campaign. The effective cost per click will only vary on ads that are purchased on a time basis as our Targeted CPC ads always have a fixed price.
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How many ads can I chart at once?
Theoretically, you can chart as many as you would like, however, we recommend that you only chart a couple at a time. Load times can be considerably slower when you choose to chart more than 10-15 ads at a time and visually, it can become somewhat confusing. In addition, with that many campaigns shown at once, there may be great variances in the data that can cause the chart to skew visually in a certain way.
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What is the most effective way to chart my data?
The type of chart you use is really a matter of personal preference. However, some charts are better suited to show different data than others. For example, line charts are great for displaying an ad’s performance over time and visually conveys a trend upward or downward. Bar charts, however, are much more effective at comparing datasets side by side. We recommend that you play with the chart settings to find the right visual layout that works best for your needs.
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What is the difference between Stacked and Clustered Charts?
In a nutshell, clustered charts are shown next to each other to better compare the individual performance of each ad. For instance, if you cluster bar line charts, you can watch ads trend upward or downward and note the exact points they may cross in their performance.
Stacked charts allow you to display ads on top of each other. Each ad has a marker at its point of placement in the total. This is the preferred format when trying to decipher a particular ad’s percentage of traffic as a whole.
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Receipts
Where can I find my ad receipt?
We will automatically email you a receipt whenever you purchase an ad. You can also access your receipt by going to the My Account tab, scrolling to Advertiser, and selecting “Receipt” or by clicking on “Get A Receipt” under the Quick Links header on your Account Summary page.
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What are the different ways I can search for a particular receipt?
You can search for a receipt by the ad’s created date, start date, or end date. You can also search by date range as well.
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What information does my receipt provide?
Your receipt provides the Date of Purchase, Payment Method, Invoice Number, Ad Link ID, Ad Start and End date, Purchase Price, and Cart total.
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How do I print receipts?
You can print receipts by clicking on the “Print Receipt” link at the top right of the receipt page.
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Reports
What are Reports?
This feature allows you to export data for your ads into Microsoft Excel. You can run and export data for both expired and running ads.
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Where can I find my reports?
You can either find your reports by going to the My Account tab, scrolling to Advertiser, and selecting the “Reports” link or by clicking “Get my Reports” under the Quick Links header on your Account Summary page.
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What should I do if I want a different report format?
If you want the data in a different format, please send us an email and we will work to provide you the data in the format you would like.
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