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Ad Box
An Ad Box is the space in which ads are displayed on a publisher's website.
Ad Pool
An Ad Pool is the maximum available ad slots for a week's period of time. Publishers may show 4 ads at a time out of a pool of 12 total ads. Ads are randomly displayed from the Ad Pool and rotated on every impression. An Ad Pool may contain up to 40 ads at a time.
Ad Rotation
Ad Rotation is the process in which ads are randomly selected from an Ad Pool and displayed in rotation. An Ad Rotation occurs on every impression.
Alexa Rank
Alexa Ranks are created by a subsidiary of Amazon.com and measure the traffic ranking of websites. The most trafficked site in the world has an Alexa Rank of 1. Some new websites and sites with very little traffic do not have an Alexa Rank. In addition, sites that are part of a larger domain do not always have an individual rating. For more information, go to www.alexa.com.
Campaign
Campaigns organize each of the advertiser's different advertising projects into separate folders. Each campaign can have different preferences, prices, etc.
CPA
CPA stands for Cost per Action. Advertisers are only charged when a click results in a desired action like a purchase or a survey completion from the online user. Currently, Technorati Engage does not offer CPA. Technorati Engage offers CPT ads on all the sites listed in the Site Directory and CPC through Targeted CPC (RON) ads.
CPC
CPC stands for Cost per Click. Advertisers are charged for each click an ad receives. Cost Per Click can be as cheap as US$0.01 per click or as much as US$100 per click.
CPM
CPM stands for Cost per Thousand Impressions. Impressions are the number of times the ad is displayed. An advertiser is charged for every one-thousand times an ad is displayed regardless of the number of clicks or actions that result. Technorati Engage does not offer CPM.
CPT
CPT stands for Cost per Time. Advertisers are charged a flat rate for advertising on a particular site(s) for a specified amount of time.
CTR
CTR stands for Click Through Ratio. The CTR is the number of times that an ad is clicked divided by the number of impressions. This percentage helps advertisers gauge the success of a particular campaign.
eCPM
eCPM stands for effective Cost per Impression. eCPM is calculated by dividing your total earnings by the total number of impressions in thousands. eCPM is a great way to gauge the success of a particular ad campaign.
Geotargeting
Geotargeting allows advertisers to advertise to a particular country or region.
Impressions
Impressions are the number of times the ad is displayed.
PhoText Ad
A PhoText ad is a selected image or picture that is displayed beside a relevant text ad.
Projected Future Earnings
Projected Future Earnings are the earnings that a publisher will receive from displaying Weekly Ads that have been sold but not yet displayed.
Repurchase Rate
The Repurchase Rate is the rate of returning customers for a particular site. A high repurchase rate is a good indication that advertisers perceive high value advertising on the site.
Site Directory
The Technorati Engage Site Directory lists available websites upon which to purchase ads. The sites can be ordered according to Cost per Time (CPT), Average Clicks per Week, Repurchase Rate, Average Cost per Click (CPC), and by Alexa Ranking.
Site-targeted
Site-targeted ads are displayed on a specific website(s) designated by the advertiser. This means that the advertiser chooses the site upon which where his or her advertisement appears.
Targeted Cost Per Click (RON) Ads
Targeted CPC (RON) Ads circulate through the Technorati Engage network until the ads receive a desired amount of clicks.
Text ad
A Text Ad is a written ad that has both a headline and a description. The headline can be a maximum of 25 characters (including spaces) and the description allows for a maximum of 65 characters. When a Text Ad is clicked, it takes the visitor to a URL specified by the advertiser.
Traffic
Traffic is the volume of unique online visitors a site receives on a regular basis.
Weekly Ad
A Weekly Ad is a Text Ad that is displayed on a single site for a specified period of time. Because Weekly Ads are time-based, they are sold on a Cost per Time basis.